$27.00 USD

Every month

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The Business Specialist Membership

The Business Specialist membership is perfect for service professionals who:

  • Want to set up a marketing and retention funnel within their business
  • Need a roadmap to increase their prices
  • Need to master content creation that books clients on repeat
  • Want to create a unique, authentic brand identity 
  • Want to create a continuous flow of new client requests
  • Want to offer their clients a quality experience 


Here's what's included: 

Week 1: Intro to the Wheel of Success™

  • Intro to our signature Wheel of Success™ formula - how to structure your business for six-figure success
  • Setting your financial goals + retirement planning

Week 2: Marketing + Sales

  • Mastering your marketing funnel
  • Setting up your socials
  • Speaking to your ideal client
  • Elements of a powerful brand
  • Marketing on TikTok vs. Instagram
  • SEO strategy + social media alternatives 

Week 3: Content Creation

  • Content types- Aspirational, Education, Transformation, Transparency, Leadership
  • Content formats 
  • How often to post
  • How to get client testimonials
  • Infusing buyer psychology into your video content

Week 4: Service Menu + Price Increases

  • How to structure your service menu
  • How to price your services for 10k/ months
  • How to evaluate when to raise your prices
  • How to work less and make twice as much

Week 5: Client Experience

  • Setting up your client communications for success
  • How to navigate difficult clients or experiences
  • Client retention strategies
  • Salon policy guidlines


  • Private Community Access
  • Access to our members-only PRO Education Newsletter
  • New trainings added monthly
  • Cancel anytime

What Our Students Are Saying:

I needed to stay current and offer my clients the newest trends. The balayage, blonde, and social media education from Soho Blondes has been extremely helpful for my business. Giselle offers great tips and everything is very modern. This has definitely upped my game and clients noticed and appreciate it. The whole process was explained in a way that was easy to comprehend. I will continue taking Soho Blondes classes as long as they are offered!

Before joining Soho Blondes Pro, I was a beginner colorist. The industry has changed and I needed to add more services to offer clients to grow my personal business. Since learning the techniques from Soho Blondes, I have added more balayage clients to my book.

I feel much more confident with the information I’ve gathered through each Soho Blondes training. Personally, I would say that all of the modules have helped me in many business aspects.

All of the business and marketing has helped me so much. I haven't been able to find this kind of information anywhere else.