Education for Ambitious Beauty Professionals
For beauty and wellness professionals who want to stand out as leaders in your industry. Gain confidence, learn real marketing skills, and increase your income- starting today!
No viral trends or gimmicks. Just proven, foundational skills that will allow you to create a business that works for you- and that you love waking up to every day!
What if...
Creating content and growing your business was the easiest part of your day?
Are you a beauty or wellness entrepreneur looking for premium clients and the marketing skills to develop your personal brand - even if you are starting with less than 1,000 followers on social media?
Yes! This is me →
HERE'S THE SOLUTION!
Our Business Specialist™ Program is for ambitious entrepreneurs who desire freedom, premium clients, and the ability to make sales directly from their content- but don't know how to get there (yet).
Inside our program, you'll receive our tried-and-tested curriculum, proven to produce results. This means you'll know exactly how to grow your personal brand, and what to post to move clients past the "scrolling" stage into the "buying" stage.
No more guessing what to post on social media, or crossing your fingers, hoping someone books a service or buys your product.
Unlike other programs, The Business Specialist ™ focuses on practical, actionable steps that leverage modern social media strategies to create a predictable flow of new client requests and recurring revenue, even for those with less than 1,000 followers.
Backed by our Wheel of Success™ Framework
Marketing - Onboarding - Signature Offers - Retention
Our Wheel of Success™ framework teaches you how to stand out as a leader in any industry, create content that attracts your ideal client, and set up a business structure that will allow you to meet your financial goals by working smarter, not harder.
Our Unique Process
1. Identify your high-value skill
Learn how to focus on the services that bring your clients the most value, light you up, and bring you the most income.
2. Position yourself as an expert
Learn how to stand out and position yourself as the go-to person in your industry.
3. Increase your income
Create a marketing and retention process that provides immediate results, and sets your business up for long-term profitablity.
READY FOR MORE CLIENTS?...
Imagine This...
It's a random Wednesday, you post a TikTok (using our method), and the next time you check your phone a new client has booked an appointment with you.
Then you check your schedule for the rest of the month and it's completely booked out!
SIGN ME UP →
Who this is for:
THE CURRICULUM
"The industry has changed and I needed to add more services to offer clients to grow my business. Since learning the techniques from Soho Blondes, I have increased my prices and added more clients to my book. The techniques are simple to follow along for beginners."
Stacey W, beauty Entrepreneur and student of The Business Specialist™
★★★★★
ENROLL NOW →
Meet your educator
Hi, I'm Giselle
A few years ago I grew my business from 0-100k+ using the unique process I teach in Soho Blondes Professional.
At the time my goals were financial freedom, the ability to set my own schedule, and the luxury of waking up every day to do what I love for a living.
Since moving to a new city, I have accomplished all of these goals, plus launched and grown a product-based and education business in addition to my service business.
Our Wheel of Success™ 100k Method is a proven formula that has helped hundreds of beauty and wellness professionals increase their income and attract clients who they love working with.
One factor we teach inside our program (that you won't learn anywhere else) is attracting clients and customers who truly VALUE your services, then setting up a retention process to build long-lasting relationships.
These customers are not swayed by pricing or fluctuations in the marketplace, which in turn leaves you with a sustainable business model - how amazing is that?
I still remember my biggest "A-HA" moment - it was the moment I made more in one day working for myself than I had previously made in an entire month at my 9-5 job.
Every time I receive an email or DM from one of our students telling me they've accomplished this same milestone, I feel a huge sense of achievement.
If you've ever felt like you need guidance monetizing your passion, or maybe you have no idea how to gain customers predictably through social media, or set up a solid business foundation, you're not alone :)
Long-term success is possible, and you're in the right place!
Over 1,000+ Student Success Stories
"Giselle helped me with everything - setting up my menu, my prices, marketing myself, even how to start bringing in clients.
I moved to a new city 8 months ago and had to start over completely. I'm on track to make six figures, which is even more than I was making before I moved.
The biggest impact from the trainings is that now I wake up knowing my business has structure where there was none before, and I'm accomplishing my goal of working for myself."
- JULIA R
★★★★★
"Giselle offers great tips with the techniques and everything is very modern. This has definitely upped my game and clients noticed and appreciate it.
Seeing the results of the before and after’s while learning had the biggest impact, and the whole process was explained in a way that was easy to comprehend. I will continue taking Soho Blondes classes as long as they are offered."
- LOREN B
★★★★★
"All of the business and marketing has helped me so much. I haven’t been able to find this type of education anywhere else."
- EMILY W
★★★★★
"I needed to stay current and offer my clients the newest trends. The balayage, blonde, and social media education from Soho Blondes has been extremely helpful for my business."
- MEGAN H
★★★★★
No Commitment Membership Options
Wondering if The Business Specialist™ Program is a good fit for your goals?
