Join our community of beauty professionals who are turning followers into loyal clients and making a big impact. 


Say Hi to Your New Education Community


Is your goal to make six figures as a beauty professional but you need more resources to run a profitable business? 

Are ready to tap in to the massive potential that exists within our industry

If this resonates- you're in the right place

What if you were able to...


  • Learn marketing strategies to increase your income and grow your client base
  • Learn blonde and balayage techniques that allow you to raise your prices
  • Have the freedom to set your own schedule and say "NO" to toxic clients
  • Create a seamless client process that separates you from the competition 
  • Have an amazing quality of life and feel 100% confident behind the chair! 




Soho Blondes Professional


We help beauty professionals build their brands.

Our step-by-step process breaks down social media marketing in a way that is easy to understand, so you can grow your business. 
Here you can learn the secrets to successful marketing and business building tailored just for hairstylists!
Our program teaches you the skills you need to stand out from the competition and grow a business that lasts for years.
Our courses work together to help you create a foolproof strategy for success- with your online presence, and behind the chair! 

Our method is based on the following pillars of success:


  • Social Media Marketing and Sales 
  • High-Value Techniques 
  • Client Management
  • Personal Budgeting
  • Self-Care (Bonus)


In order for you to achieve success as a modern hairstylist, these pillars need to be balanced.

It's not always easy to find that balance on your own, especially when you’re first starting out. That’s why we have done the guesswork for you, implementing the latest blonding techniques, client management strategies, and more. 

If you have been feeling overwhelmed by social media and unsure how to market your services and brand yourself in a way that will allow you to directly gain clients from Tiktok and Instagram - stress no more, we'll teach you everything you need to know, so that you can reach new clients, without feeling salesy or overwhelmed.

Here’s what you'll learn when you join:

  • Why 80% of salons fail
  • The exact blueprint to create $1,000 days
  • How our industry has evolved and why now is the best time to create a career behind the chair
  • The exact steps to succeed as a salon owner or independent stylist
  • What to do if you feel overwhelmed by social media


Whether you are starting from scratch or have 10+ years of experience, you will learn how to create a proven system that draws in clients and separates you from the competition. 

 Can you afford to go any longer playing trial-and-error, posting randomly, hoping that clients book with you? 

There is an entire market of clients who are looking for skilled, professional hairstylists.

We teach you how to level up in all areas and how to naturally attract these clients. 


Hi, I'm Giselle!

I'm the creator of Soho Blondes Pro. I've been a hairstylist for 13 years and work as a blonde and balayage specialist in New York City.

Years ago I went through a transformation in my career and rebuilt my clientele from scratch. This was a turning point in my career - I then became certified in digital marketing and sales, and created a foolproof method that teaches independent beauty professionals how to attract and retain their own clients.

By learning a few simple strategies, I transformed my career- and I teach others the step-by-step process to follow in our Private Education Group.

If you've ever felt confused by social media, or wondered how to create a constant flow of clients while maintaining a work / life balance - it's possible! You're in the right place :)

Upon enrollment, you'll get access to....


  • Module 1 - Mindset and Confidence
  •  Module 2- Social Media Marketing and Sales 
  •  Module 3 - The Blonde Pricing System
  • Module 4 - Client Management
  • Module 5 - All things content creation
  • Module 6 - Business Secrets
  • Module 7 - Blonde and Balayage Tutorials
  • 6 Months of 1:1 Coaching (VIP Option)


PLUS - New content is added weekly!


Option for VIP enrollment

If you're the type of person who needs accountability or more one-on-one support, our VIP option offers you 6 months of 1:1 Coaching in addition to the curriculum. Here you can personally be guided through each module, talk through your goals, and set up a custom plan for success.

Private Education is perfect for you if...

  • You need a step-by-step process to increase your income and grow your clientele
  • You are a new graduate, getting back into doing hair, or want to advance your skills
  • Your goals are to maximize your potential as a hairstylist
  • You want to learn how to market and brand yourself in today's social media landscape
  • You want to learn from real-life examples of high-ticket blonding services with formula and technique breakdowns
  • You want to learn modern color techniques and formulas
  • You want to learn from experts in our monthly virtual events
  • You want an affordable and effective education option 

Join our Community

Choose a Membership Option

Private Education - Monthly



Private Education - Monthly Membership
Cancel Anytime

Private Education - VIP



Lifetime Access to Private Education + 6 Months of 1:1 Coaching (BONUS)

Student Success Stories

 "Giselle offers great tips with the techniques and everything is very modern. This has definitely upped my game and clients noticed and appreciate it. 

Seeing the results of the before and after’s while learning had the biggest impact, and the whole process was explained in a way that was easy to comprehend. I will continue taking Soho Blondes classes as long as they are offered!”

-Private Education Member


"I needed to stay current and offer my clients the newest trends. The balayage, blonde, and social media education from Soho Blondes has been extremely helpful for my business."

-Private Education VIP Member


"All of the business and marketing has helped me so much. I haven’t been able to find this type of education anywhere else."

-Private Education Member


"Giselle helped me with everything - setting up my menu, my prices, marketing myself, even how to start bringing in clients. The biggest impact is that now I wake up knowing my business has structure where there was none before, and I'm accomplishing my goal of working for myself."

-Private Education VIP Member


"The industry has changed and I needed to add more services to offer clients to grow my personal business. Since learning the techniques from Soho Blondes, I have added more balayage clients to my book. The techniques are simple to follow along for beginners."

-Private Education VIP Member




Frequently Asked Questions

You can cancel or re-join your membership at any time within your student dashboard under the "Settings" tab. 

Email [email protected] if you have any questions about canceling or re-joining. 

Yes! The strategies taught in our Private Education group work for any beauty or wellness professional who deals with 1:1 clients and needs a proven marketing system to succeed.

Many examples used in our training videos are based on the hair industry but can be applied to any beauty or wellness professional. 

We have members who are hairstylists, estheticians, lash artists, personal trainers, and personal stylists. 

Upon purchasing a bundle that includes coaching, you'll have access to schedule each 1:1 session within your student dashboard. 

Email [email protected] with any questions or concerns.



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